The Biggest Myth in Brand Perception

The Biggest Myth in Brand Perception

What is a brand? I’ll tell you what it’s not. It’s not your logo or your colour scheme, and it’s not what your company does. Yet, only explaining what we do seems to be our elevator pitch to that age-old networking question, “So, what do you do?” Take a look at your resume. More than likely, you’ve itemized all of your...

Bringing More Visitors to your Website Series: PART 2 - What makes content shareable?

Bringing More Visitors to your Website Series: PART 2 - What makes content shareable?

What makes content shareable? Online content is more likely to be shared if: Content is of a positive nature People like to share articles that elicit “awe” reaction It can be used as a way to establish an emotional connection with others People share content on topics that define who they are and what their beliefs are It evokes emotional stimuli,...

Bringing More Visitors to your Website Series: PART 1 - Content Marketing

Bringing More Visitors to your Website Series: PART 1 - Content Marketing

The biggest mistake made by businesses today with regards to their websites is that the focus is all about them. It is good to be able to grab your target audiences’ attention, which many succeed in doing, however, keeping them interested and desiring what you have to offer; lies the challenge.  The same mistake happens with those who attempt to...

New Juss Custom Template Launched!

New Juss Custom Template Launched!

Juss is a modern-looking scalable CmonGo.Net Treepl CMS template. This fully customizable website and content management system template is a great choice for any creative or digital agency, business or startup, service provider or corporation. It features multiple portfolio layouts, pricing, and team pages. Moreover, it has a clean look and beautiful animations making it universal and suitable for ultimately any use....