Bringing More Visitors to your Website Series: PART 1 - Content Marketing
The biggest mistake made by businesses today with regards to their websites is that the focus is all about them. It is good to be able to grab your target
audiences’ attention, which many succeed in doing, however, keeping them interested and desiring what you have to offer; lies the challenge.
The same mistake happens with those who attempt to create their own ads for newspapers, magazines, websites, social media, etc.
|TIP: It’s not all about you!|
- content that is relevant, purposeful and interesting to your target customer
- content that is well-researched and comprehensive
- content that is optimized rich, with search terms your target market is typing into Google
Not very interesting or compelling is it? Sure, if you are looking for any of those things you’ll be able to see we do it - but it doesn’t say anything
about WHY you might choose us over any of the 1000’s of other web agencies out there who say the exact same thing. Let's try something more simple
and more memorable:
« Want more customers? Offline or online, CmonGo Creative is where you go when you have a need to grow. » (Yes, those are challenges I am facing with my business.)
|Is your web content addressing your target audience’s pains and answering what is in it for them?|
Stay tuned over the next few weeks when we talk about what makes content shareable, types of online content and writing for the web.