5 Simple Tips to Improve Your Collateral Marketing Strategy

5 Simple Tips to Improve Your Collateral Marketing Strategy

In the past, businesses could generally get away with the ‘if you build it, they will come’ approach when advertising their products and services. In other words, build a product, put it on a website, toss up an ad about it, and wait for people to come. Unfortunately, this model no longer works effectively, especially considering the shift in consumer...