How Medical Device Marketing Collateral Design Impacts Your Success

How Medical Device Marketing Collateral Design Impacts Your Success

Marketing a medical device often involves multiple teams including experienced designers and developers with industry knowledge and experience adhering to strict policies and requirements. Not only should your team understand how to properly brand and communicate the product's benefits to your target audience, but designers must also ensure all marketing collateral complies with government and industry standards (which may mean...

5 Simple Tips to Improve Your Collateral Marketing Strategy

5 Simple Tips to Improve Your Collateral Marketing Strategy

In the past, businesses could generally get away with the ‘if you build it, they will come’ approach when advertising their products and services. In other words, build a product, put it on a website, toss up an ad about it, and wait for people to come. Unfortunately, this model no longer works effectively, especially considering the shift in consumer...

5 Reasons Instagram is a

5 Reasons Instagram is a "Must" Rather Than a "Nice to Have" for Your Business

1. Skyrocket Your EngagementThe data shows that Instagram is the #1 platform for getting post engagement.That means that if you want to establish a relationship with your client base (which you do), then you’re going to need that post engagement that only Instagram can provide.But let’s back it up for a second…It’s an interesting time to be involved in social media marketing… Facebook...

Workshop: Communicate Your Brand - Develop Your Elevator Pitch

Workshop: Communicate Your Brand - Develop Your Elevator Pitch

Discover your purpose – your passion – your offering – and communicate it clearly to others. How you communicate who you are and what you do - to the people that matter. Have you ever been asked what you do, and not be able to provide a clear answer? Do people’s eyes often glaze over when your introduction doesn’t even...