5 Simple Tips to Improve Your Collateral Marketing Strategy

5 Simple Tips to Improve Your Collateral Marketing Strategy

In the past, businesses could generally get away with the ‘if you build it, they will come’ approach when advertising their products and services. In other words, build a product, put it on a website, toss up an ad about it, and wait for people to come. Unfortunately, this model no longer works effectively, especially considering the shift in consumer...

5 Reasons Instagram is a

5 Reasons Instagram is a "Must" Rather Than a "Nice to Have" for Your Business

1. Skyrocket Your EngagementThe data shows that Instagram is the #1 platform for getting post engagement.That means that if you want to establish a relationship with your client base (which you do), then you’re going to need that post engagement that only Instagram can provide.But let’s back it up for a second…It’s an interesting time to be involved in social media marketing… Facebook...

Workshop: Communicate Your Brand - Develop Your Elevator Pitch

Workshop: Communicate Your Brand - Develop Your Elevator Pitch

Discover your purpose – your passion – your offering – and communicate it clearly to others. How you communicate who you are and what you do - to the people that matter. Have you ever been asked what you do, and not be able to provide a clear answer? Do people’s eyes often glaze over when your introduction doesn’t even...

How to Respond to Positive Reviews

How to Respond to Positive Reviews

A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google and Facebook to announce the quality of their business publicly. The good news is that this lets businesses easily monitor and...