How Medical Device Marketing Collateral Design Impacts Your Success

How Medical Device Marketing Collateral Design Impacts Your Success

Marketing a medical device often involves multiple teams including experienced designers and developers with industry knowledge and experience adhering to strict policies and requirements. Not only should your team understand how to properly brand and communicate the product's benefits to your target audience, but designers must also ensure all marketing collateral complies with government and industry standards (which may mean...

5 Simple Tips to Improve Your Collateral Marketing Strategy

5 Simple Tips to Improve Your Collateral Marketing Strategy

In the past, businesses could generally get away with the ‘if you build it, they will come’ approach when advertising their products and services. In other words, build a product, put it on a website, toss up an ad about it, and wait for people to come. Unfortunately, this model no longer works effectively, especially considering the shift in consumer...