Roughly a year after Google first announced the update, Google will begin highlighting search results that have a great page experience and this will now become a ranking factor. Google said you may see these icons and labels in the search results soon. The update will take expected user experience into consideration for ranking in search results. Luckily we received plenty of advance notice and as a creative agency, page experience was always important to us and will play an interesting balance between site speed and user experience and interaction (UX, UI) as the internet continues to evolve.
What is Page Experience?
To understand how a user will perceive the experience of a specific web page, Google will evaluate a set of signals. This includes existing Google Search signals, such as mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines. It also includes metrics in Google’s Web Vitals that take into consideration a site’s loading speed, interactivity, and visual stability.
How to prepare for the Page Experience update?
For site owners, webmasters, fellow agencies and freelancers, understanding these signals and making the necessary changes should be a priority. Among the steps to take include optimizing for mobile and improving page speeds, CTAs, and alt text for images.
You can start preparing now for user experience to become a ranking factor. The Core Web Vitals report in Google Search Console is an excellent place to start getting a sense of how your site is performing in these areas. Alternatively, you can make use of the PageSpeed Insights tool by Google (which is a part of our SEO Audit) to understand how your site stacks up.
How are we helping our clients with the Page Experience update?
To cope up with the update, we are already doing the following things for our clients:
- Implementing search-friendly alt texts for images while doing on-page optimization of your website.
- Implementing relevant schema tags on the website.
We have also updated our SEO Audit Reports to bring back the Mobile and Desktop Page Speed Insights sections, which are a critical part of improving the Page Speed experience for users. In addition, our Audit also shows the Website HTTPS (secure website) status, which is a critical ranking factor in relation to this update.
More than ever, services like “mobile-friendly optimization,” “improving page load speed,” “making a website secure,” “CTA optimization,”
“landing page optimization,” etc. are extremely important. If you’re interested in learning more about this contact us at firstname.lastname@example.org and book some time with our team so we can discuss further how we can serve you.