Derek MacDonald approached us in the early part of 2016. An avid entrepreneur, Derek wears many hats and ran and continues to run multiple businesses successfully. Derek purchased Ontario Fire Apparatus, a firetruck dealership from Dependable Truck and Tank Ltd and was looking for a full online business solution with CRM, customer support through case management, email marketing, detailed analytics, etc that could grow with him and connect a sales force across Canada, allowing him to become the HME Ahrens-Fox and EVI fire apparatus dealer for all of Canada. Derek's philosophy of finding the right solution for his clients resonated with us and the relationship was instantaneous. Derek knew he would need digital marketing expertise, and as a great communicator himself, he would want nothing less as a partner. CmonGo Creative was happy to oblige.
- CmonGo BC Gold Hosting, Secure Email, CRM, Marketing and Support Package
- Custom website design using Weme custom template
- Content development, and recycling from old site
- Local Search Engine Optimization (SEO)
- Email Marketing Template
- Content Curation for E-Blasting
- Customized CRM setup
- Import of over 1500 Fire Station records and nearly same amount of Fire Chief contacts
- Database cleaning and lead warming through a 4-week pilot cold calling program.
- Style Guide
- PPC Campaign with further ongoing SEO retainer
- Professional Copywriting for E-blast Campaigns
- Translation services for Québec and Eastern Ontario markets
Work is ongoing
We are happy to be continuously in touch with Derek and working with him and navigates the fire apparatus industry. Our weekly meetings keep us in touch on the status of different projects and is a great excuse to get together for coffee and breakfast.