October 2018 - Category: All
3 Reasons Why Hiring a Marketing Agency is Good for Your Business
Managing a small business has its challenges and is not for the faint of heart. If you’re going at it alone without any outside help, chances are you’re wearing many hats to promote your company, build clientele and generate sales. Even with a few employees, you are most likely spreading yourself out thin, focusing more time on day-to-day operations and less time on your marketing goals and strategy leading to stagnated growth. Here’s why hiring a marketing agency should be the next business move you consider:
Access to a wide range of experts
It’s okay if you don’t know everything. It’s not often that you meet someone who is highly skilled in every area of running a successful business. But it’s an agency’s responsibility to be resourceful and employ talent who have the expertise to transform your business so you don’t have to worry about sourcing them yourself or doing the grunt work that’s involved. Whether you need help with your website design and development, search engine optimization (SEO), writing copy, or creating ad campaigns, a seasoned expert is there to provide that service. If it’s done right, they can expand the global presence of your brand which is much more profitable for you. Here at CmonGo, because we are a virtual agency, our geographical reach is unlimited in acquiring some of the best industry experts around the world.
Higher productivity
Hiring an agency can increase your productivity as an entrepreneur, especially if you’re just starting out and you’re busy with other elements of your brand. The learning curve for its organization may be too steep for you to handle at this time or you may be lacking the resources. An agency will set you on the right path and help with the workload by freeing up other resources within your company so you can concentrate on doing what you do best without missing a beat. You benefit from the expensive tools utilized by an agency to monitor your campaigns, for example, or produce high-quality corporate videos. There is generally only one point of contact through which most if not all information is conveyed so you won’t have to waste time consulting with different representatives. You save time in the long run, and keep ahead or on track of your competition.
Save money overtime
It may seem expensive at first glance but hiring an agency works out to be cheaper overtime. Let’s look at some of the skilled specialists you would need to onboard to help out with your company: a marketing manager, website developer, SEO specialist, graphic designer, social media strategist, and copywriter among others. If you were to hire them individually, the total cost would far exceed that of an agency. According to salary.com, the average salary of a marketing manager in the United States is about $98,381. You can bet a contractual fee would be just as competitive. Because the agency is an independent contractor and not an employee, you can reallocate the money you would otherwise have to spend on things like payroll taxes or health benefits if it were an employee. It also wouldn’t be necessary to spend money on costly analytical-focused service packages that you would otherwise need for lead generation and campaign management.
The expertise and experience of an agency is a critical asset to any small business. The road of an entrepreneur can be a long and tough one. Recognizing your limits is important to avoid sabotaging the future success of your business. If hiring an agency is a viable option, you will be supported by a team of experts, grow exponentially, and save money in the long run.