As our technology continues to evolve and innovate, marketers and advertisers must be ahead of the e-curve to continuously keep up with the trends, marketing channels, and reach their desired audience. And as the latest generation ages - Gen Zs - digital marketing is not only a nice to have, it's a must have.With two Gen Z daughters in the...
These days, consumers trust search engines to support their searches — everything from restaurant discounts to the performances of trending software. Regardless of what service your business provides, your potential target audience is likely to search for services or products like yours on search engines like Google or Bing. SEO targets your potential customers. In simpler words, the organic traffic...
How Medical Device Marketing Collateral Design Impacts Your SuccessMarketing a medical device often involves multiple teams including experienced designers and developers with industry knowledge and experience adhering to strict policies and requirements. Not only should your team understand how to properly brand and communicate the product's benefits to your target audience, but designers must also ensure all marketing collateral complies...
In the past, businesses could generally get away with the ‘if you build it, they will come’ approach when advertising their products and services. In other words, build a product, put it on a website, toss up an ad about it, and wait for people to come. Unfortunately, this model no longer works effectively, especially considering the shift in consumer...
