These days, consumers trust search engines to support their searches — everything from restaurant discounts to the performances of trending software. Regardless of what service your business provides, your potential target audience is likely to search for services or products like yours on search engines like Google or Bing. SEO targets your potential customers. In simpler words, the organic traffic...
How Medical Device Marketing Collateral Design Impacts Your SuccessMarketing a medical device often involves multiple teams including experienced designers and developers with industry knowledge and experience adhering to strict policies and requirements. Not only should your team understand how to properly brand and communicate the product's benefits to your target audience, but designers must also ensure all marketing collateral complies...
In the past, businesses could generally get away with the ‘if you build it, they will come’ approach when advertising their products and services. In other words, build a product, put it on a website, toss up an ad about it, and wait for people to come. Unfortunately, this model no longer works effectively, especially considering the shift in consumer...
1. Skyrocket Your EngagementThe data shows that Instagram is the #1 platform for getting post engagement.That means that if you want to establish a relationship with your client base (which you do), then you’re going to need that post engagement that only Instagram can provide.But let’s back it up for a second…It’s an interesting time to be involved in social media marketing… Facebook...
