How Medical Device Marketing Collateral Design Impacts Your SuccessMarketing a medical device often involves multiple teams including experienced designers and developers with industry knowledge and experience adhering to strict policies and requirements. Not only should your team understand how to properly brand and communicate the product's benefits to your target audience, but designers must also ensure all marketing collateral complies...
In the past, businesses could generally get away with the ‘if you build it, they will come’ approach when advertising their products and services. In other words, build a product, put it on a website, toss up an ad about it, and wait for people to come. Unfortunately, this model no longer works effectively, especially considering the shift in consumer...
3 Reasons Why Hiring a Marketing Agency is Good for Your Business
Managing a small business has its challenges and is not for the faint of heart. If you’re going at it alone without any outside help, chances are you’re wearing many hats to promote your company, build clientele and generate sales. Even with a few employees, you are most...
