In the past, businesses could generally get away with the ‘if you build it, they will come’ approach when advertising their products and services. In other words, build a product, put it on a website, toss up an ad about it, and wait for people to come. Unfortunately, this model no longer works effectively, especially considering the shift in consumer...
1. Skyrocket Your EngagementThe data shows that Instagram is the #1 platform for getting post engagement.That means that if you want to establish a relationship with your client base (which you do), then you’re going to need that post engagement that only Instagram can provide.But let’s back it up for a second…It’s an interesting time to be involved in social media marketing… Facebook...
It's about how you communicate who you are and what you do - to the people that matter. Have you ever been asked what you do, and not be able to provide a clear answer? Do people’s eyes often glaze over when your introduction doesn’t even come close to explaining your job or your business? In this session, you will...
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Have you heard that improving your SEO will help you get found online more easily? You’ve probably heard that implementing keywords into the content on your website, blog, and URL are key strategies for improving your SEO ranking. However, including the wrong keywords or too many keywords can be just as detrimental. Although you may not always notice them, keywords...
