3 Reasons Why Hiring a Marketing Agency is Good for Your Business Managing a small business has its challenges and is not for the faint of heart. If you’re going at it alone without any outside help, chances are you’re wearing many hats to promote your company, build clientele and generate sales. Even with a few employees, you are most...
The Biggest Myth in Brand Perception What is a brand? I’ll tell you what it’s not. It’s not your logo or your colour scheme, and it’s not what your company does. Yet, only explaining what we do seems to be our elevator pitch to that age-old networking question, “So, what do you do?” Take a look at your resume. More than...
What makes content shareable? Online content is more likely to be shared if: Content is of a positive nature People like to share articles that elicit “awe” reaction It can be used as a way to establish an emotional connection with others People share content on topics that define who they are and what their beliefs are It evokes emotional stimuli,...
The biggest mistake made by businesses today with regards to their websites is that the focus is all about them. It is good to be able to grab your target audiences’ attention, which many succeed in doing, however, keeping them interested and desiring what you have to offer; lies the challenge. The same mistake happens with those who attempt to...
